Hold A Christmas In July Promotion!

Christmas in July promotions continues to grow in popularity with direct sales businesses across the US. It's a chance to move stock, introduce new items, and have fun sales that takes advantage of the great summer weather! 

One of the best things about this type of promotion is the range of options that you have in how you want to run it. It can be a very simple sale on a select set of items, or it can be a fully integrated campaign that covers the entirety of your business. 

This type of sales event can be particularly useful to help sell items that can be in used in home celebrations, or ones that work as Christmas gifts and decorations. Shoppers love to get deals on gifts months ahead of the season. This allows them to save some money, while also getting a head start on the busiest time of year. 

As you start planning your promotion be sure to check with other businesses, groups, direct sales consultants, Chamber of Commerce, and city government. Find out what deals they are running, dates, if any vendor events are happening in your area, or city planned activities. Coordinating with other businesses can help your promotion be more successful and give you more opportunities. 

Always remember to keep your focus on the real reason for your Christmas In July promotion: to increase sales! Every step you take as part of the campaign must be focused toward that goal. 

Here are few tips to have a successful Christmas in July event. 

• Hold your promotion over two weeks in July. Give your customers plenty of time to shop. Also, try to choose dates away from any other promotion that you are running. 
• Include your downline. Explain what you want to do and ask for their input. Run team building offers as part of your event. 
• For online parties, create a special group or event for the promotion. Post specials, deals, contests, and other fun stuff there. 
• Hold Christmas themed games.
• Choose one day for a "special celebration". This day can have one time only specials, a giveaway, or FB live event. 
• Use this event to sell on hand merchandise that needs to move. Having discounts on out of season, or over stock items is a great way to get interest built up for all of the products you have to sell. 
• Promote! Promote! Promote! Share your promotion on all of your social media networks. Ask your customers to share your deals and specials on their social networks. If you're doing vendor events, or an in-home party, make flyers to announce your event and promote any special activities. 
• Issue a press release announcing your event. Get the word out to as many people as you can. 

Christmas in July can be a really fun event that everyone enjoys, while also growing your business. By keeping it fun and having great deals it will be a success that you want to repeat year after year!