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Blogging Your Way To Success In Country Scents Candles!



Here's what I try to do with my blog and a few tips that might help others out in building their business. 
At least 3 posts a week. 1 fun, 1 ever green content, 1 about my business.
FYI: Ever green content is a post that will be as applicable today as it is a year ago. These are great to reshare later and tend to bring more consistent visitors and better search results. These could tips to build your business, build your team, recipes, house cleaning tips, etc.

Get a Calendar:
Use your calendar to plan what you plan on posting to your blog for at least a month in advance. This helps you to keep track of what your going to writing about, help you create themes for the month, and to stay on track with your blogging.

Schedule Posts:
Write your posts in advance as much as you can. If you're like me there are days when you can't string a sentence together, other days you can write a novel. One the novel writing days devote as much time as you can to cranking the content out. This way on the days your busy, or coffee isn't working you're not nearly as pressured or stressed cause you've already got your posts ready to go 😊

Use labels/keywords/hashtags/SEO/Alt tags for pics:
Just when you write something for Instagram or twitter you need to have as many applicable hashtags as you can find. In blogs it's called labels or keywords, but they are basically the same idea. Also, take the time to learn SEO tactics, including using alt tags for any pics. These really help to boost your search results in Google. Also, try to keep your pics at a max of 3 per blog post and each post around 500 words or more.

Use it to build excitement for upcoming events or releases:
This part is a bit trickier for me with CSC/CS/CN things since we don't get much advance notice of what's happening. For example, I tried to do posts for each day of the 12 days of Xmas last, but only got 5 or 6 them done simply because I didn't have time each day to write a post for each day. Normally, when I did get a post written they were later at night essentially making them "filler content" instead of useful promotional content. However, if you are planning a special party, or event then the skies the limit! Depending on how far away your event it is you might want a post a week, but then as it gets closer you might want two. If it's for a party or some "live" event you can also include a follow-up or two posts with pics, results, prize winners if any, etc.

Make yourself an "authority" in Google's view:
This is essentially having a blog that has lots of content related to your area, and having it be old enough for Google to think you've been doing this for a while. You blog should appear at least 6 months old even if you start it today. To do this you simply back date your posts and fill it up.  Since I'm behind on my blog right now when I get back to it I'll be creating back dated posts for the months that don't have any while also working on the "new" posts. For example, if you're starting one today you'd want to write at least one post for each month for Jan-June. Then repeat this until you've got at least one post for each week. If you'd like to go back and additional posts to the previous posts that fine, but the important thing is that when Google sends out the spider checking for updates it'll be "tricked" into thinking that this blog has been active for the past 6 months. After you get all the content backfilled you will be all set going forward 😊

Cross promote:
Share your content everywhere! Twitter, pinterest, Instagram, fb, anywhere and everywhere. If you have a post scheduler for your social media then use it. Personally, I schedule new posts to be shared 2x a week the week they go live. I also try to find one of my older "ever green" posts to reshare once a week.
Remember that your content won't show up immediately in the Google results. That typically takes a couple of days. It also takes a lot of work if you want to be a truly successful blog. You need to drive traffic to the site just like you would drive traffic to your CSC/CS/CN businesses.  











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