Here's what I try to do with my blog and a few tips that might help others out in building their business.
At least 3 posts a week. 1 fun, 1 ever green content, 1
about my business.
FYI: Ever green content is a post that will be as applicable
today as it is a year ago. These are great to reshare later and tend to bring
more consistent visitors and better search results. These could tips to build
your business, build your team, recipes, house cleaning tips, etc.
Get a Calendar:
Use your calendar to plan what you plan on posting to your
blog for at least a month in advance. This helps you to keep track of what your
going to writing about, help you create themes for the month, and to stay on
track with your blogging.
Schedule Posts:
Write your posts in advance as much as you can. If you're
like me there are days when you can't string a sentence together, other days
you can write a novel. One the novel writing days devote as much time as you
can to cranking the content out. This way on the days your busy, or coffee isn't
working you're not nearly as pressured or stressed cause you've already got your
posts ready to go 😊
Use labels/keywords/hashtags/SEO/Alt tags for pics:
Just when you write something for Instagram or twitter you
need to have as many applicable hashtags as you can find. In blogs it's called
labels or keywords, but they are basically the same idea. Also, take the time
to learn SEO tactics, including using alt tags for any pics. These really help
to boost your search results in Google. Also, try to keep your pics at a max of
3 per blog post and each post around 500 words or more.
Use it to build excitement for upcoming events or releases:
This part is a bit trickier for me with CSC/CS/CN things
since we don't get much advance notice of what's happening. For example, I
tried to do posts for each day of the 12 days of Xmas last, but only got 5 or 6
them done simply because I didn't have time each day to write a post for each day.
Normally, when I did get a post written they were later at night essentially
making them "filler content" instead of useful promotional content.
However, if you are planning a special party, or event then the skies the
limit! Depending on how far away your event it is you might want a post a week,
but then as it gets closer you might want two. If it's for a party or some
"live" event you can also include a follow-up or two posts with pics,
results, prize winners if any, etc.
Make yourself an "authority" in Google's view:
This is essentially having a blog that has lots of content
related to your area, and having it be old enough for Google to think you've
been doing this for a while. You blog should appear at least 6 months old even
if you start it today. To do this you simply back date your posts and fill it
up. Since I'm behind on my blog right
now when I get back to it I'll be creating back dated posts for the months that
don't have any while also working on the "new" posts. For example, if
you're starting one today you'd want to write at least one post for each month
for Jan-June. Then repeat this until you've got at least one post for each
week. If you'd like to go back and additional posts to the previous posts that
fine, but the important thing is that when Google sends out the spider checking
for updates it'll be "tricked" into thinking that this blog has been
active for the past 6 months. After you get all the content backfilled you will
be all set going forward 😊
Cross promote:
Share your content everywhere! Twitter, pinterest, Instagram,
fb, anywhere and everywhere. If you have a post scheduler for your social media
then use it. Personally, I schedule new posts to be shared 2x a week the week
they go live. I also try to find one of my older "ever green" posts
to reshare once a week.
Remember that your content won't show up immediately in the
Google results. That typically takes a couple of days. It also takes a lot of work
if you want to be a truly successful blog. You need to drive traffic to the
site just like you would drive traffic to your CSC/CS/CN businesses.
